The Astrology of Business: Why You Keep Attracting the Wrong People

Kris: [00:00:00] Welcome to From Click to Client, where we transform a confusing message into a clear, compelling story that sells. I'm your host, Kris Jones, story brand marketing expert. I'm here to help you attract more dream clients with the power of story Katherine Wehler is a business coach and astrologer with over 20 years of experience. She helps entrepreneurs build a business that feels meaningful and brings in real money. She uses a really practical strategy to spiritual tools like astrology, like we've been talking about, and human design. So Katherine, tell us a little bit about yourself and kind of the work that you do now.

Katherine: [00:00:49] Yeah, absolutely. So, I'm really, because of the foundation, of where I started as an astrologer, and again, just the fact that I'm a Libra moon in general, I'm a pars of fortune in the 7th house, like I'm very activated by relationship. so really, the basis for all of the astrology that I teach, a lot of it comes from synastry. It comes from the astrology of how we are in relationship to one another. So I mostly primarily do business and wealth coaching, as well as the last few years, definitely more, relationship guidance through astrology. but it's so interesting because it really all has that foundation of what makes us attractive to one another, whether that is a client or a significant other. why do we attract each other, and how can we amplify those pieces that are already very natural, but just highlight them even more, honor them even more in order to produce even bigger results.

Kris: [00:01:55] Interesting. Mm-hmm. I, I've, I have not heard the term wealth coach before, so I'm very curious about that. Yeah. but before we dive into that, I wanna hear like when you get on calls with potential clients, what do they complain about to you? What are they frustrated by, and what do they want your help with?

Katherine: [00:02:15] Gosh, that's such a great question. honestly, I think it all comes down to people being able to trust themselves. because what I love with astrology, and especially the way that I practice it, I've never had somebody say, "No, that doesn't resonate." I've only ever had people say, "How do you know my entire life?" We just met, 15 minutes ago. so it's really interesting to me because really truly, I am just a mirror to them. And so a lot of times people, like in business for instance, people will be like, "Oh, I think I need a new logo," or, "I need to do this system that this coach taught me or whatever to have success." And I look at their astrology and I'm like, "No, actually, when was the last time that you made a family dinner, together with your kids using recipes from your ancestors?" And they will stop and they're like, "Wait, how did you know that I wanted to do that? Like, how did you know that that's been top of mind?" And I'm like, "Well, 'cause I'm looking at your astrology, and that's literally the key to your wealth, or that's the key to cracking open that next level marketing that you've been seeking." So a lot of times- My clients don't necessarily complain. They're very pragmatic. They're very focused on problem-solving. So a lot of times they'll come in and they'll be like, "Okay, like, it's this, this, this, and this, and this." And then I go, "Actually no, it's this."

Kris: [00:03:40] Mm.

Katherine: [00:03:40] And then they're like, "That's what my intuition was saying, but I didn't have, like, the proof to trust it," Like, I, I just thought that that was me being, I don't know, focused in a different direction than what I want to achieve or what my goal is. but a lot of, just the way that even business and wealth functions apart from astrology is so nonlinear. So it is really interesting to me looking at those pieces and going, no, you have your own specific code. And then it really is just, like, them, verifying and validating their heart's desires of what it is that they actually uniquely, specifically want, not just what they saw work for somebody else.

Kris: [00:04:25] Right. Right. That makes sense. what... Like, what are the problems that they have that they're wanting help to solve?

Katherine: [00:04:34] I think a really big one, especially with my business coaching clients, is who is my ideal client. So who am I actually talking to? again, simplifying things, cutting out the fat of what, this sales coach says you have to do to get results or,this past course that you took was teaching you about how Instagram works or whatever. And, and really simplifying it down to the essence of, again, like, how are you most magnetic and attractive? so I get a lot of questions about, like, lead generation. Where do I find people? how do I attract in those people? And also, how do I do it in a way that feels aligned for me versus, again, what I've seen, like, other people have success with?

Kris: [00:05:22] Mm. Tell, tell us a, a story about a client that you had that came to you with one thing, and what you did, and then what happened as a result of the work.

Katherine: [00:05:33] Yeah, absolutely. Well, the one that really springs to mind is Noelle, right? she, was doing her business, and she worked with all these incredible, sales coaches and amazing coaches and all these things, but she was feeling like it was really complicated and convoluted and just lots of hard work. And so I looked at her chart, during a session, and I was like, "Girl, like, you just are the magnet," Like, your energy is so infectious. It is so, fun and lively and playful. And she had been talking to midlife moms specifically, so she had been... because of what a sales coach said. "You have to niche down. You have to talk to this specific person." And she was like, "I don't wanna talk to midlife moms." She goes, "I am a midlife mom, and even the way that I see myself isn't that, Like, I see myself as this vibrant, fun person." And so it was really interesting, 'cause she kept saying, "I keep getting all these girls like you in their 20s and 30s that wanna work with me," and I'm like, "Okay, I guess, but this is for midlife moms." So I took a look at her chart, and I'm like, "Well, because your client is not a midlife mom at all. Like, your client is, yes, somebody who holds responsibility, probably has a business or a family that they take care of. Your client is someone who is a new paradigm leader, so maybe they don't fit into every single group, but they feel really welcome in your groups." And then I, I was like, "And then for you, the space that you're holding is, again, that of just women. Women coming together, having fun with one another, finding community with one another." and not, like, in this forced networking way, but it just naturally, fold- unfolds as you're doing, like, these fun activities, like going to a spa or whatever. And so she was like, "Oh my God." So- Even just like that simple shift shifted her whole business. And I've seen that with clients over, and over, and over again, where either they're not specific enough, like there's things in their chart that I look at and I go, "Actually, like you are talking to just women in their midlife, Or you are,you've been saying, oh, you help everybody, but really if you niche down and focus mostly on what you're enjoying anyways, which is the business coaching, you would see better results." So those are some of my favorite business stories because, again, people can create all these stories in their head of, "Oh, it must be this, or it must be that, or I'm not doing this enough, or da, da, da." And I look at their astrology and I just go, "We're just gonna cut out all that noise. This is what it is." And my clients always see results. I've never had a client not see results.

Kris: [00:08:26] Wow. That is so beautiful because I think as entrepreneurs f- we're figuring it all out and continually growing and honing and honing and honing, and, wanting to get better, wanting to love our work more, wanting to do less of the admin or less of the things that we don't really... I'm speaking for myself, like, Right. How can we do the 20% that is our special gift, the work that we love doing, and how can we not do the other 80% that,is drudgery? Or maybe we don't- Yeah ... have to do any of that, right? So it's like- any time you go on Instagram, there's another guru or idea or strategy or approach. And I think it's so wonderful that you're bringing people back to themselves and their own encoding and their own- Mm-hmm ... wiring and brilliance, and basically turning down the volume on all the other stuff. Yep. it's, really powerful, and I think it's just the, the path to a, a simpler, more profitable business. I mean, that's the work that I do with my clients. Like, let's simplify. Let's replace all your marketing- Yeah ... with a single story, and I think the work you're doing is very much in alignment with that as far as just bringing clarity and calm to people.

Katherine: [00:09:58] Mm-hmm.

Kris: [00:09:59] That's wonderful. Yeah. So for people that are, like, new to astrology or think- Mm of astrology as something more personal and not business focused, I'm curious, like, a lot of people are talking about human design. Yeah. I hear a fair amount about Akashic records. Like, tell us- Mm ... kinda the, the basics of astrology versus human design versus Akashic record reading.

Katherine: [00:10:28] Yeah, absolutely. Well, I really am the perfect person to ask about this, because I've seen the records my whole life. That's part of, like, my intuitive psychic-ness is I've known my past lives. I can see everybody's past lives, future lives, timelines, the whole thing my whole life. I've never learned how to do it. It's just always been something that I have, that when I was younger I thought everybody had that ability. I thought it was totally normal. and so I learned through life like, oh no, it's not. So I've had to learn how to turn off that ability just to be present with, like, this is who you are today. this is, like, Kris now, not Kris- Kris' consciousness, 2,000 years ago or whatever. so you know, the Akashic Records are, are fantastic. I do have a lot of thoughts about, past lives and that kind of thing, which basically can be distilled down to with the current paradigm that we are now in, that we've been in for the last few years, it's really most helpful to just focus on what it is that we enjoy today versus getting caught up in sort of like what happened in the past or, too much of that. but there is really valuable information to be sourced from there. That's more of an intuitive practice. you know-

Kris: [00:11:49] And how

Katherine: [00:11:49] would you

Kris: [00:11:49] de- how would you define a- Akashic Record or the Akashic, what's-

Katherine: [00:11:54] So the Akashic Records... Yeah, that's such a great question. The Akashic Records are basically like the cloud, but for all human memory and emotion, lives, consciousness. people practice it in all kinds of different ways. but basically, I mean, when you're tuning into the Akashic Records, you're just tuning into the- The human story, really-

Kris: [00:12:23] Right ... It's like, it's like a giant library-

Katherine: [00:12:26] Mm-hmm.

Kris: [00:12:27] Yes,

Katherine: [00:12:27] exactly ... in the Akashic,

Kris: [00:12:28] right? That you can go to and find out, okay, what happened in the past- Mm-hmm in past lives- Yeah ... and then that can inform or help make sense of what's going on in today.

Katherine: [00:12:40] Right. Exactly. Exactly. And yeah, like, the way that I- I've seen it, visually my whole life is, especially when I was younger, was primarily a library. Like, literally I would have dreams of going into the library, choosing a book, seeing a life. so yeah, as far as, like, a visual format of how people access it, very much like a library. I say the cloud because I think that that's more of, like, an accurate representation of how it forms energetically, because it really is sort of this thing that doesn't physically exist, but is just, like, everything gets, sent there. but yeah. So, so that's the space that the Akashic Records holds. with human design, astrology actually is a part of human design. it's not the only part of human design. Human design is its own system. I work with human design as well, even though I lead with astrology, just because I've been studying it longer, but I've also been studying human design, for about seven years, studying and practicing and teaching it. so I love human design as well. but human design is, like, much more complex in terms of, just understanding, like, all of the gate expressions and, it's, it's always interesting to me when people who are beginners to both astrology and human design say, like, "Oh, human design is just so much easier for me." I'm like, "What?" Like, astrology is just one part of human design. There's so many moving pieces there. But I think they just mean, like, knowing their energy type, right? Like, "Oh, I'm a generator, and so therefore..." And the joke in human design, of course, is that it's just strategy and authority. So, the way that you unlock your own highest or, most, what I call most fun and favorite potential using human design is truly just focusing on your strategy and authority, and practicing it, not studying it. but I would say that, like, astrology really is all of it. So all three of these components work really nicely together, because astrology is the map of- The stars at any given moment, for any specific date. So whether that is your birth date, the day you got married, the day that you adopted a child, right? It could be any of these things. It forms a, a story. It forms a narrative around what is the energy behind that. So for instance, if you look at a birth chart, you can see somebody's entire life, right? And you can see all of the potential that is available to them. their weaknesses, their strengths, their wealth code, their love code, all of it. and then what I love about astrology, which also happens in human design, is that you have transits. So the planets continue moving even after, that date that we mark the event, and through that movement, it's really a process of evolution. So both astrology and human design are what I like to call evolutionary blueprint systems, which basically means it's not a personality test. It's not like, a Myers-Briggs or, an Enneagram or something where it changes. It's something that is stagnant in terms of you have this set chart for when you are born, but then you're working with different pieces of that all throughout your life.

Kris: [00:16:19] Mm. Interesting. Okay, so tell me about, manifestation. Do you help your clients manifest? Or is that- Oh, yeah. Yeah

Katherine: [00:16:30] Absolutely.

Kris: [00:16:31] Okay. Are you- Absolutely ... you're, you're a manifesting queen. Huge. Okay.

Katherine: [00:16:36] Let's- I've got my Saturn in Pisces in the ninth house, so it's like my jammy jam jam jam. Yeah.

Kris: [00:16:41] Awesome. Yeah. Okay, so l- I think, I mean, to... Correct me if I'm wrong, but I feel like manifestation has gotten kind of a bad rap. I don't know if it's been overused or if people have tried to manifest- Yeah ... and it hasn't worked. Like, tell, let's talk about ma- manifesting. What are your thoughts around it?

Katherine: [00:17:00] Yeah. Well, so my friend Sonia, who I work very closely with, and, we, whenever I do specific offers around manifesting, we always partner, because she's, the manifesting queen. I was just having a conversation with her about this actually, like 30 minutes before we hopped on this recording. and basically, it's moving from a Newtonian model to a quantum model of manifesting. So people who are getting upset or frustrated with manifesting are still working from a Newtonian model of like, "I want this goal," Like, "I want this much money," or, "I want this thing," or whatever. and they're not getting curious about what the journey is to that goal, why they desire that goal. It's like, "Oh, I should be able to say it and then snap my fingers and there it is." Right? But the interesting thing about manifesting is that we're always manifesting. Every single one of us is always manifesting, whether we are consciously participating in it or not. Mm-hmm. and so quantum manifesting is so much more interesting to me, and this is the, modality that I teach, as well as when I partner with Sonia on. I call it my portal strategy, which is basically instead of setting the goal and then being like, "Okay," like, "I don't know where it's coming from," or like, "I'm gonna try to manipulate it or try to control it", you actually reverse engineer the manifestation process. So you start with what that desire is, you set it, and then through the portal process, you actually see What are you actually manifesting? Because you're not actually manifesting 10 new clients or a 12K month. You're manifesting more time with your family or,visibility, like increased visibility during a launch or whatever, right? Maybe it's updating the systems on your back end. Maybe it's a combination of all these things. But through the portal strategy, you're able to see as it unfolds what that is, and it's so much more interesting and so much more magical than just, like, okay, like I'm just gonna manifest, a huge yacht or something. And- Right ... and n- there's no desire behind it. There's no, but i- it's really interesting to me 'cause, like, for instance, I had a client who was making pretty consistent 100K months when she came to me, and she was like, "I want this to be, like, 200," like, she had all these grand visions for what she wanted her next launch to be. So we did the portal strategy, and she was... She actually ended up, gifting scholarships to 138 women who were underprivileged and very deserving, and, a part of a community that she felt could receive that support for what she offered at the time. And she wrote me, and she was like, "I learned so many important life lessons from this about what life truly is about and what genuinely brings me joy," because she had come to me saying, "Yeah, I'm kind of feeling apathetic about it. I'm not feeling lit up anymore." So that was what she was actually manifesting. Mm-hmm. It wasn't the 200K launch. Right. It was the feeling of meaning and purpose to her life and her business again.

Kris: [00:20:27] Oh my gosh. I love that. Yeah, You look under the hood or ... under the layers of what that initial external goal is. Mm-hmm.

Katherine: [00:20:36] I read- Yeah, I call it, like, detective work almost. You

Kris: [00:20:38] know, like- Yeah. Yeah ...

Katherine: [00:20:39] you think you're, like, collecting clues. But it's so fun because when you set the portal, like, you're already setting the energy of, like, this is going to happen. Now I get to be curious about all the ways that this happens, and I get to see that unfold before me, and collect those clues and really, again, reverse engineer the manifestation process.

Kris: [00:21:00] Very cool. Okay. I read an email the other day. I follow this copywriter named Ian Stanley. Mm-hmm. And he's a great writer. He's a great marketer, and he's also got some meditations on YouTube. Like, he is... He's a good, He's k- kind of into the woo woo, too.

Katherine: [00:21:22] Yeah.

Kris: [00:21:22] And, He shared this email the other day, which I thought was really thought-provoking, And he has this dream of becoming a famous comedian. He's very funny, and has this career as a copywriter, but his real dream is to be a comedian.

Katherine: [00:21:40] Yeah.

Kris: [00:21:40] And he talks about it a lot. He has this dream of, like, selling out stadiums, and,massive amounts of people coming to his shows. And what he shared in the email was that he was getting so caught up with the end goal of being, like- Mm-hmm ... this wildly successful comedian, that he, he forgot to really embody that he is a comedian, and really- Oh, interesting ... to step into the identity of being a comedian, and enjoying what that identity brings him day to day, and just allowing- Mm-hmm the mystery of life to unfold in whichever way it is in this identity of a comedian. And he totally let go of being locked into that end result, because it was distracting him from the real-life experience- Right ... of being a comedian. And he's like- Mm-hmm ... "If I'm gonna read a mystery book, I, I'd be really mad if you told me the end of the book, Mm-hmm while I'm enjoying the book." And he's like, "That's what I was doing in my own life," and I thought that was a really powerful lesson. So what are your thoughts? Like, how would you unpack that?

Katherine: [00:23:07] Yeah. Well, I love that, and I think that's, that's exactly, like, again, the process that I love to use and, again, where my clients get real results, especially in places where they've been very frustrated before. Because again, I ... It's kind of goes hand-in-hand with what I was saying earlier about those who have businesses and think they have to do a specific thing to get the result that they're desiring because that's what they've seen happen before. but so much of what we are manifesting nowadays is that looking for clues, right? It's seeing what has always been there. That was even,the, the marketing that I use around the portal, teaching that strategy. When people come into that container, was literally I did a whole marketing campaign where I was basically Easter egging people the whole time. Mm. And it's this idea of, little kids looking for Easter eggs, and they can see, like, the obvious ones right in front, but they don't always see the one that was, like, in the tree or maybe behind them. And so, so it's really being able to say, like, "No, I already know that this is here." So in his case, we would set the portal for, I don't know, he's a professional comedian doing this full time or something like that, set the date. And then what he would see along the way is exactly what he realized, which is, "This is already present in my life. Like, this is already my reality in all of these ways," and that is just going to continue to compound, and again, maybe even come through in, like, super magical invitations to, do comedy at this really famous, like, comedy store. something like that, right? this invitation to do a worldwide tour or whatever. but I think that that's what's so fun about it, is manifestation today, I always say the root of manifestation, what the word actually translates to in Latin, is to see your hand before you. So it is the idea of literally being able to shift your perspective to see what was always there,

Kris: [00:25:21] Mm. That's really beautiful. Wow. All right. Kathryn, this has been such a joyful conversation for me, and really eye-opening. you've got my wheels turning. ... if you, if you could give our listeners one piece of advice, what would it be?

Katherine: [00:25:44] I think what comes to mind intuitively for your listeners is just to trust yourself, even when you use these modalities or you use these strategies or whatever, the foundation of it really is being able to trust yourself. Like, being able to not question your intuition, being able to know that it's okay if you are different or you do things differently or even things happen for you in a way that is different for others. so much of the astrology right now is literally about that, and we're also experiencing it for the first time in our lives, and for the first time, for some of the astrological transits, in literal centuries. So, it's a very new way of moving through the world, where it is this deeper intuition and trust that is going to get us farther than just doing, the old paradigm stuff of what has always worked or what worked for Sally down the street but maybe isn't your own unique strategy.

Kris: [00:26:49] Right. And, and really,thinking differently about, like, efforting is not gonna get you there if you jump in the river and let the current take you, you actually don't have to work so hard, and it will get you to your goal. I know,

Katherine: [00:27:04] that's what I actually call it. I call it the lazy river of life. Yeah. Like, literally use that exact language in my copy, where I'm always like, yeah, like, when you are using the astrology, you are riding the waves. You are riding the lazy river of life. You don't have to swim upstream.

Kris: [00:27:23] Right. Beautiful. Katherine, where can we find you online, and do you have any freebies that you wanna share?

Katherine: [00:27:31] Yeah. Yeah, so you can find me, on katherinewehler.com. I'm the only person in the world with my name , so literally just Google me and I'll pop up everywhere. but I'm katherine_wehler on Instagram, Katherine Wehler on Facebook. all great places to connect with me. I love a DM. I know not everyone does, but I love connecting with people. Like, again, Libra moon, I just, I love human connection. so, if this resonated with you or you have any questions, feel free to email or DM. I also have an offer for your listeners too. So they can take $100 off a one-to-one session with code REDDOOR. Nice. so yeah, they could do wealth code session, love code, business. It's all available.

Kris: [00:28:22] Beautiful. How generous. Thank you very, very much.

Katherine: [00:28:26] Yeah, my pleasure. This has been so fun.

Kris: [00:28:29] Is your website turning away potential clients? I can help you turn that around. Book a money-making messaging call with me today, and we'll transform your story into your most powerful sales tool. That's all for this episode of From Click to Client. Don't forget to subscribe and follow. I'm Kris Jones, and I'll see you next time