Find your magic words
- ✔ Use 5 simple phrases that capture attention and sell.
- ✔ Apply them everywhere to increase revenue.
- ✔ Explain what you do in seconds.
Watch the training first. Then scroll down and build your own five soundbites right here on this page. Take it at your pace.
The StoryBrand soundbite strategy, start to finish. When you're ready, your builder is one scroll away.
You're great at what you do, but these four things are...
Making it hard for clients to see why they should hire you.
- ✕The internet has become a sea of sameness.The same AI prompts produce the same ideas and phrases. As more businesses rely on AI to write their websites, it becomes harder for the right clients to see what makes you different.
- ✕Generic AI copy erodes trust.When your website sounds generic or impersonal, it's harder for people to connect with you. Your ideal clients aren't looking for perfection. They're looking for an actual human who understands them.
- ✕You're too close to your own business.Writing or talking about your own business feels impossible, because it's like being inside the bottle trying to read the label that can only be read from the outside.
- ✕Clarity means less, not more.When your message isn't working, you add more words. More words make it worse. Clarity comes from cutting out the noise.
High cognitive load is the enemy.
When your message makes the brain work hard, people quietly move on. When it's clear, they lean in. Here's the difference.
"I use an integrative process rooted in emotional realignment for passionate executive leaders."
"Feel stuck in your career? I can help burned out executives figure out what's next."
Build your five soundbites
Five short, plain-spoken lines that take your client from a problem to peace. You write each one yourself. Nothing is auto-generated, and that's what makes it sound like you. Fill them in and watch your story come together on the right. The simpler they sound, the harder they work.
This is what gets their attention. Start with the problem they're already living with, not the solution you offer. Name it in their words.
- You're stuck in a job you don't like.
- Your relationship feels tense.
- Money always feels tight.
Act as a StoryBrand messaging coach. My ideal client is [describe them]. In one short, plain sentence, name the problem they're already feeling and would say out loud. No jargon. Make it sound like something they'd think when they wake up, not marketing language.
This builds trust. It tells them you've been in that room and you know what it's like. Say it the way a real person would out loud.
- I get it. Making a change feels overwhelming.
- I get it. Feeling disconnected is painful.
- I get it. Managing money is hard.
My client's problem is: [paste your problem soundbite]. Write one short empathy line that shows I understand how that feels. Warm and human, like a trusted friend, not a therapist or a brochure. It can start with "I get it."
Not everything you do. Not your full method. Just a plain sentence about the solution. You're the guide throwing a rope down to your client.
- I help you find the right direction and a clear plan.
- I teach you simple tools to communicate and reconnect.
- I give you a clear plan to pay off debt and save.
Here's what I do: [describe your offer in a few sentences]. Boil it down to ONE plain sentence about how I help, starting with "I help you" or "I give you." Cut the methodology and the features. Just the simple solution to my client's problem.
A shift in confidence, identity, or momentum. Describe who your client is on the other side, not just the result they get.
- You feel confident about your next move.
- Get good at relationships.
- Be in control of your finances.
My client starts out feeling: [paste your problem soundbite]. After working with me, who do they become? Write one short line about the identity or confidence shift, not just the result. Plain and human.
The better future. The life they actually want. Keep it specific and human. This is their version of a happy ending.
- You land a job you actually enjoy.
- Enjoy a deeper connection that lasts.
- Enjoy more money and less stress.
Write one short, specific line describing the happy ending my client wants after solving this problem: [paste your problem soundbite]. Make it feel like real life, not a marketing promise. Something they'd actually daydream about.
Run your soundbites through the 4 rules
A strong soundbite passes all four. From the StoryBrand messaging framework. Read your five lines out loud, then check each rule they clear. This isn't a score to impress anyone. It's a gut check for clarity.
Your soundbite story
Read these five lines in order. They should tell one clear story a stranger could follow.
You've got your five soundbites
That's the hard part, done. Grab them now so they're yours to keep. The next section shows you where to put them.
Take your soundbites with you
Copy them to paste anywhere, or download them as a file. Do this now so you always have them.
Where to use your soundbites
Your soundbites do one job: grab the right person's attention the first time they meet you. Don't overthink it. Put them anywhere someone bumps into you for the first time.
Lead with your Problem line as the big headline, then your Answer right underneath it.
Open with your Problem and Answer so a stranger understands you in one line.
Say your Problem, then your Answer. Skip the job title.
Use your Problem line as the opening hook anywhere people first hear from you.
Hi, I'm Kris
For more than 20 years I've helped brands like Nike and Adidas tell clearer stories. Now I help coaches, consultants, and service providers say what they do in a way that gets the right clients to lean in.
I co-wrote StoryBrand Your Coaching Business with Donald Miller, and I built this tool to give you a real head start on your five soundbites. When you're ready for a second set of eyes, I'm right here.
You've got the words. Want a second set of eyes on them?
If you got stuck, or you just don't want to do this alone, book a Money-Making Messaging Call with me.
You'll leave this call knowing the #1 messaging mistake costing you clients and exactly how to fix it.
- ✓ Review your website together.
- ✓ Talk through what's working and what isn't.
- ✓ Decide whether we're the right fit to work together.
P.S. In order for you to feel completely supported...
As you learn the StoryBrand Soundbite Strategy , I'll be following up via email over the next few days.
This is the most important work you can do for your business, and it's powerfully simple.
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